When advertising licensed services, what must an individual practitioner include?

When advertising licensed services, it is essential for an individual practitioner to include their full name as it appears on their license. This requirement ensures that clients can verify the practitioner's credentials and recognize that they are indeed licensed professionals. Displaying the full name lends credibility and fosters trust between the practitioner and clients, as it confirms that the practitioner is accountable and adheres to the regulations governing their profession.

While specialties offered, years of experience, and contact information may be relevant in some advertising contexts, they do not fulfill the critical requirement of identifying the practitioner by their licensed name, which is vital for regulatory compliance and consumer protection.